01
The positioning changed but the site did not.
The business now sells a different value proposition, serves new segments or has moved up-market while the site still tells the old story.
B2B redesign · SEO migration planning
B2B website
redesign with
SEO continuity.
Has your business moved on while the website still tells the old story? First we identify what should be retained: valuable pages, search visibility and useful content. Then we rebuild the structure, copy and experience, plan migration and check the release. Risk reduction is the aim, not a promise of unchanged rankings.
Industry experience
Published work in complex B2B
Examples of our commercial architecture; each case documents the actual project scope.
01 / When it matters
A redesign is useful when the website stops keeping up with the business.
The trigger is rarely just an outdated visual style. The stronger signals are commercial: the offer changed, the structure no longer fits, sales avoids the site or organic visibility is trapped in legacy architecture.
02
The navigation reflects years of additions.
New pages were added without a coherent architecture, so visitors and search engines struggle to understand page roles.
03
Sales sends people around the website instead of through it.
Important proof, services and next steps live in disconnected places, which creates friction before the conversation.
04
SEO is valuable — but fragile.
Existing URLs, backlinks, rankings and indexed pages create real value that should be mapped before anything moves.
02 / Outcome
Change the experience. Keep what is already working.
01
A documented migration map.
Important existing URLs are inventoried before launch and redirect decisions are made intentionally.
02
A rebuilt buying journey.
The new architecture follows buyer questions, proof and commercial next steps instead of copying the old navigation.
03
A coherent content and design system.
Pages share reusable patterns, stronger hierarchy and clearer copy.
04
A launch that protects discoverability.
Canonical tags, metadata, internal links, structured data, redirects and post-launch checks are treated as part of the redesign.
03 / Process
Audit first. Move URLs only after the map is understood.
01
Baseline audit
We review the current pages, search footprint, technical issues, conversion paths and the business changes driving the redesign.
02
URL and content inventory
Existing URLs are classified: keep, improve, consolidate, redirect or retire.
03
Buyer journey and new architecture
We define the future sitemap around services, buyer intent, proof and internal linking.
04
Content, UX and visual redesign
Real copy and evidence are structured first, then translated into the new visual system.
05
Migration implementation
Redirects, canonicals, metadata, hreflang, structured data and tracking continuity are implemented before launch.
06
QA and post-launch verification
We test forms, mobile, page speed, crawlability, redirects and priority URLs after deployment.
04 / Deliverables
Redesign work includes the parts that are easy to forget.
Current-site audit
Commercial, UX, content and search issues prioritised by impact.
URL migration map
A practical keep / redirect / consolidate / retire plan.
New sitemap & internal linking
Page roles defined around buyer intent and search demand.
Redesigned key pages
Content-led wireframes, responsive UI and production implementation.
SEO migration layer
Canonicals, hreflang, metadata, structured data, redirect logic and sitemap updates.
Launch checklist
QA for forms, mobile, performance, analytics and priority indexable pages.
05 / Proof
Published B2B work, not invented metrics.
06 / FAQ
Before we start.
Will a website redesign hurt SEO?
It can if URLs, internal links, content and metadata are changed without a migration plan. Our process inventories the current site before the new architecture is finalised and treats redirects and search continuity as launch-critical work.
Do we need to redesign the whole site at once?
Not always. If the current technical system is stable, the highest-impact commercial pages can sometimes be redesigned first. The right scope depends on architecture, CMS constraints and migration risk.
Can you keep the existing brand?
Yes. A website redesign can improve structure, copy, UX and the digital visual system without changing the corporate identity.
Do you redesign and develop, or only provide Figma?
We can handle the full path from audit and strategy to implementation, migration and launch.
How do you measure whether the redesign worked?
We define a baseline before launch and track practical outcomes such as qualified inquiries, landing-page performance, crawl/index coverage and the quality of commercial conversations. We avoid invented uplift percentages.
Migration control
Protect search continuity as part of the redesign.
SEO Migration
URL inventory, redirects, canonical, hreflang, sitemap, QA and post-release observation.
SEO Migration →Audit before rebuild
Separate structural problems from changes that can be fixed without a full redesign.
Website Audit →Release process
See how QA, deployment and live verification fit into the project.
Process →FORMODUS
Plan a redesign around what needs to change
Diagnose before redesigning
Review unclear content, outdated structure and friction in the buyer journey. Use the findings to decide which pages and components need attention.
Keep content and search connected
Record valuable pages, plan relevant URL destinations and review redirects with the new content. Agree on SEO migration responsibilities before launch.
Define a reviewable outcome
Compare the proposal against page coverage, content, design, development and launch checks. The estimate depends on this scope and your available materials.