Make complex
business an
easy choice.
We help B2B companies make their value clear, earn buyer trust and turn interest into a sales conversation. Through strategy, websites and search.
Your buyer needs a reason.
Give them the right ones.
Business before pages.
We start with what you sell, who buys it and why they should choose you. Those answers shape the structure, copy and design.
Evidence before claims.
Every important claim needs a fact, an example, a process or a useful boundary behind it.
A next step that makes sense.
Build a path from the first question to a qualified inquiry, then measure the conversations — not traffic alone.
The buying decision.
Before the design decision.
DemandFrame is the FORMODUS method for designing a B2B website around the buyer’s decision: connect questions, value, credible evidence and the right next action into one coherent system.
Buyer
Who decides, what starts the search and what holds the decision back.
Value
Why your offer makes sense for a specific business need.
Proof
Facts, detail and examples that reduce the risk of choosing you.
Action
The right next step for the buyer and a way to measure what happens.
From a clearer offer
to a better conversation.
Five connected disciplines. Use them together or start where the buying journey needs attention.
Strategy
Positioning, buyer journey, structure and copy.
Web
UX/UI, content-led design, development and responsive layouts.
Search
Search intent, content architecture and technical SEO.
AI Search
Entity clarity, structured data, expert answers and AI Search Readiness Audit.
Conversion
Journey audit, measurement plan, hypotheses and experiments.
Real businesses.
Work you can explore.
Published projects in international supply and complex logistics. No invented performance numbers — only work that can be inspected.
RTK Logistics
A website for oversized, multimodal and remote-region freight. Service architecture, real operations and a qualified inquiry path make a complex transport task easier to scope.
View case study ↗One person accountable
for the product direction.
FORMODUS stays intentionally compact. Strategy, product logic and the quality bar stay close to the person responsible for the outcome.
Stanislav Panov
I shape the strategy, product direction and final standard of every FORMODUS project — from the buying logic and content architecture to the website, search foundation and next iteration.
My role is not to add decoration around a brief. It is to turn business complexity into a digital product a buyer can understand and act on.