B2B website measurement
What to measure beyond sessions and form fills when sales cycles are long.
Open guide →Lab / Research
B2B website research,
checklists and experiments.
Practical work on B2B websites, search visibility, buyer trust and AI Search. Client case studies stay separate; the Lab is where methods, checklists and research are published for reuse and citation.
01 / Published resources
Useful enough to save,
specific enough to cite.
Industrial website checklist
A practical checklist for technical suppliers, manufacturers and procurement-heavy buying journeys.
Open checklist →AI Search & Google
How structured information, entities and source clarity affect search-readiness in 2026.
Open research note →Supplier website for procurement
What procurement teams need to verify before a supplier reaches the shortlist.
Open guide →02 / Method
Evidence before claims.
01
Separate facts from hypotheses
Public sources, first-party measurements and working hypotheses are kept distinct. Estimates are not presented as measured outcomes.
02
Test against buyer decisions
We evaluate structure, proof, search intent and next steps against the questions a real B2B buyer needs answered.
03
Publish the limits
No ranking, lead-volume or conversion guarantees are presented as facts. Assumptions and scope stay visible.
03 / Client Brief → Concept
Real requests.
Concepts before launch.
These are not completed client case studies. They show how a real brief becomes a working concept. Some projects are anonymised; company and contact details are shown only where publication is agreed with the client.
E-commerce / Pet retail
Pet-store e-commerce redesign
The client came with an existing online store and asked us to rethink structure, visual presentation and SEO without throwing away the accumulated catalogue.
What we foundDated perception, weak merchandising, unclear price/availability signals and a crowded path to product discovery.
What we proposedStrong search, clear categories and filters, product cards with price / availability / delivery, a modern storefront and mobile-first UX.
Visual directionLight e-commerce, functional green accents, warm expert tone, generous whitespace and soft geometry.
PET STORESearch the catalogueCatalogue · Delivery
Everything for your pet
Clear choice.
Fast purchase.
Catalogue, availability and delivery should be understandable without calling an operator.
Editorial pet visual
DogsFood · care · accessories
CatsFood · litter · care
Other petsCategories and filters
Personal page / Healthcare
Doctor personal page
The goal was a calm personal website for a prosthodontist where expertise is explained through the patient's decision journey rather than promotional promises.
Core idea“Understand first. Restore second.” Diagnosis and context before choosing a treatment path.
StructurePatient situations → treatment options → prosthodontic services → verifiable professional facts → legal information → appointment.
Visual directionIvory background, graphite typography, deep teal accent, generous whitespace, no stock-premium theatre and no outcome promises.
PROSTHODONTISTApproach · Treatment · Contact
Personal doctor page
Understand first.
Restore second.
Explain the situation, treatment options and the next step without promising an outcome before diagnosis.
CrownsImplantsBridgesFull-mouth restoration
Photo removed for Lab
B2B supply / Industrial procurement
Siberian Wholesale Center LLC
A redesign concept for a regional B2B supplier serving companies and public-sector organisations. The goal is to move from a conventional supplier website to a working sales platform for specifications, technical requirements and quotation requests.
Initial taskTurn the website into a sales tool: explain supply categories, complex and tender-based procurement, and simplify the path from buyer requirement to commercial proposal.
Core idea“Complex supplies for enterprises.” Primary actions: request a proposal or upload PDF / Excel / Word / photo / technical specification files immediately.
ArchitectureWorkwear & PPE · rubber technical products · facility supplies · electrical products · equipment & components · enterprise supplies · specification-based sourcing · tenders.
ProcessSpecification → sourcing → quotation → contract → delivery.
Client contactElvira Ismagilova · Director, Siberian Wholesale Center LLC
Project statusThe client liked the concept. Additional market research has been agreed. Work is scheduled to start in October 2026.
SIBERIAN WHOLESALE CENTERCatalogue · Supply · Company
B2B industrial supply
Complex supplies
for enterprises
Industrial, facility and specialist products sourced and supplied for companies and public-sector organisations.
Spec→sourcing→quote→contract→delivery
Have a specification?Upload the file — we will prepare a proposal.Upload specification →
Workwear & PPE
Rubber technical products
Electrical products
Citation / reuse
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