01
URL inventory
Record indexable URLs, canonical targets and important search landing pages before structural changes.
SEO Migration
SEO migration planning for website redesigns
A redesign or platform move should not start by deleting the old pages. First we document valuable URLs and what they do, plan redirects and verify the public release. This helps reduce search and navigation risk without promising that rankings will remain unchanged.
01 / Controls
Map the move before changing the addresses.
Migration risk is reduced by inventory, explicit mappings and release checks — not by hoping search engines infer the change.
02
Redirect map
Map changed URLs to the closest relevant destination and avoid redirect chains.
03
Canonical & hreflang
Re-check canonical targets and language/market relationships after the new structure is final.
04
Sitemap & internal links
Publish only canonical URLs and make internal navigation point directly to final destinations.
02 / Release gate
Check the migration as part of the release.
The launch should be blocked when critical search continuity checks fail.
01
Pre-release validation
Titles, descriptions, H1, canonical, hreflang, robots, structured data and local assets.
02
Production smoke test
Verify live status codes, assets, forms, sitemap URLs and key commercial pages.
03
Rollback path
Keep a recoverable production baseline when deployment fails.
04
Post-launch observation
Track indexing, crawl errors, landing pages and qualified inquiries after the release.
FORMODUS
A documented plan for search continuity
Inventory and URL mapping
Record important pages and available search data. Match each changed URL to a relevant destination and identify pages that should retain their address.
Checks before and after launch
Review redirects, canonical URLs, language links, sitemap and search access. Repeat the checks on the public release and investigate unexpected changes.
Clear ownership
Agree on who prepares the map, implements redirects and monitors the release. Search continuity needs coordination between content, design and development.